Understanding ISO selection vs. Effective Dynamic Range

Ever worked on a video or photo shoot in a mixture of low light and bright light situations and wondered, how the heck is this going to work?! Let’s take a look at two important factors that go into capturing images that involve either a lot of highlights (bright areas), shadows (dark areas), or a combination of both.

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What camera you should use for your production, and what it will cost you

“…but we can just zoom in in post right?”

It may just be a universal truth that this question has been asked on every set. The truth is, the answer is, “maybe?”, and it all depends on what camera you’re shooting with.

We’re here to walk you through the three major categories, what we’ll call ‘tiers’, of digital cinema cameras, the pro’s and con’s of each, and what each one means for your budget!

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